Articles of the Day
Google In-Stream Test Hints At Video Ad Network - Google has begun testing a new in-stream video advertising system, running 15-second commercials for Allstate that appear after video content on a site called Beet.tv, which produces video interviews with broadband video executives. A Google rep said the spots are a continuation of an earlier in-stream test of in-stream video spots that appeared after video created by Eepybird, the folks behind the Diet Coke-Mentos viral video series.
Word of Mouth Clicks For Small Businesses - Most marketers know that word of mouth has been a driving marketing force since the dawn of commerce. With the Internet, word of mouth marketing has taken new life: companies can get the word out about their products and services with little or no investment. Web logs, email newsletters and chat rooms cost nothing but man-hours to create.
Google Extends Newspaper Program - With its newspaper ad sales initiative exceeding expectations, Google plans to expand its pilot program next year. During the initial weeks of testing, the volume of ad sales tripled Google’s expectations.
Hitwise: Holiday Ecommerce Traffic Up 6% - Average daily traffic to ecommerce sites from Thanksgiving Day through the Thursday before Christmas was up 5.9% compared to last year, according to new Hitwise research. The days with the largest individual increases year-over-year were the first Monday after Thanksgiving and Thanksgiving Day.
JWT’s Top Trends Of ‘07: Skype, Wii, Business Of Social Networking - Skype and other Voice Over Internet Protocol phone services; Wii and the next-generation gaming systems; and the business of social networking–those are the top three trends products, services and trends that will define the new year, according to a list released by ad agency JWT on Wednesday.
Fox To Sell Bowl Game Downloads - For the first time, Fox Sports plans to sell downloads of College Bowl football games. The full-length games, which will cost $2.99 each, will be available at Apple’s iTunes, AOL Video, Amazon’s Unbox, Fox Sports on MSN, and other sites.