Articles of the Day
eMarketer: Behavioral to Reach $1B in 2008; Quadruple By 2011- The market research firm says U.S. spending on behavioral targeted online advertising will nearly double in 2008–from $575 million this year to $1 billion–and nearly quadruple to $3.8 billion in 2011.
Atlas: Go Beyond the Last Click - A study by aQuantive’s Atlas unit has found that almost 67% of Web ad conversions (sales confirmations, requests for information, or other advertiser-defined actions) came from users who saw ads across multiple sites.
Eyeblaster Intros New Campaign Management Tools - Playing up its position as an independent ad serving shop, Eyeblaster on Monday went live with a new suite of campaign management tools.
iVillage, Flush With Success, Promotes Ad Sales Heroes - Clearly onto something, NBC’s iVillage managed to boost display ad revenue by 46% year-over-year in the first quarter — an imposing figure when compared to the industry’s overall revenue growth rate of 26%, as reported by the Internet Advertising Bureau last week.
Google’s Quality Score Changes Affect Some AdWords Clients - A number of AdWords clients were shocked yesterday to find that the minimum bid for specific keywords had doubled and even tripled–while the Quality Scores of those words slipped from “great” to “poor.”
IAB Launches Database Of Advertising Specs - The Interactive Advertising Bureau has launched a centralized database of specifications for ad units, featuring specs from 88 major publishers in the interactive space. “By creating this centralized resource we hope to simplify the ad delivery process for advertising agencies and marketers, allowing them to leverage the power of interactive media across multiple publishers with greater efficiency,” said Randall Rothenberg, president and CEO of the IAB.
Q1 Web Advertising 26% More Than Q1 ‘06 - According to a recent IAB release, Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion. For your convenience, annual Internet revenues are included as an historical reference.
Google Cuts User Data Retention To 18 Months - In a rare moment of total compliance, Google agreed to cut the time for which it retains users’ personal search information from 18-24 months to 18 months, a concession to the European Union’s request for improved user data protection. An EU committee, the Article 29 working company, last month asked the search giant to justify its current policy. That data includes the search term, the address of the Web server and information collected from user tags or “cookies.”
YouTube To Test Content Filtering Next Month - Timing is everything: on the same day media executives accused Google of stalling on a YouTube copyright fingerprinting technology, the Web giant says it will have a new system operational in about a month. Frankly, we’ve heard that before, but this time, YouTube has test partners to back up its claims. These include Time Warner Inc. and Walt Disney Co., which, among others, have been anxiously awaiting a fingerprinting technology to help further partnership negotiations with YouTube.
