Articles of the Day
Online Ad Heavies Debate Auditing At ARF Confab - Equating the ever-moving online landscape to “quicksand,” an ARF panel of online industry leaders warned that too rigid an auditing process could actually stifle the intention to develop meaningful audience metrics.
TV Guide To Hand Out Online Video Awards - The first TV Guide Online Video Awards, announced on Wednesday and planned as an annual event, will not only honor the best Web videos, but also harness online and mobile media for promotion, fan voting, and coverage of the awards process.
comScore, SEMDirector Partner For Full-Scale Search Analytics - SEMDirector and comScore have partnered to launch a search marketing analytics suite that combines in one central dashboard comScore’s qSearch data with client-supplied metrics, competitor activity and search engine info.
iVillage Numbers Sweeter With Sugar - In a move that could put iVillage back ahead of Glam Media in the bragging rights to top U.S. women’s Web property, NBC Universal Digital Media has taken on ad sales responsibilities for the year-old Sugar Network, publisher of PopSugar and nine other young women’s-oriented sites.
Online Video Ad Sales Soar, Compared To Themselves - Online video ad sales will grow 55.5% to $365.5 million during 2007, and another 53.2% to reach $560 million in 2008, according to a forecast this week from Magna Global’s Brian Wieser, senior vice president-director of industry analysis.
Study: Streaming Ad Sales to Hit $1.37 Billion - Streaming media advertising, both video and audio, will reach $1.37 billion in sales this year–a 38% increase over 2006, according to AccuStream iMedia Research. Not counting user-generated video, AccuStream estimates an inventory of 1.4 billion to 1.6 billion pre-roll avails being sold monthly, with pre-rolls forecast to account for 26.7% of video ad spending in 2007 and 28.5% in 2008.
FTC Recommends Congress Ignore Net Neutrality - The Federal Trade Commission dealt an unexpected blow to net neutrality Wednesday by issuing a report recommending that Congress leave the issue alone. Proponents of government intervention want Congress to ensure network operators like Comcast distribute bandwidth to Web publishers on an as-needed basis. So if ISPs like AT&T, which recently took steps to curtail illegal downloading on its network, want to place tighter controls on their networks, they can.
YouTube Traffic Surges Since January - YouTube may have been getting negative press for copyright suits and pulling videos, but new data from Hitwise shows that the online video giant is kicking butt. Since Google purchased it in November, YouTube has seen its U.S. traffic rise 70% between January and May, a Hitwise survey revealed Wednesday.
