Articles of the Day
DoubleClick Teams With Visible World For Dynamic Video Ads - DoubleClick has enlisted video-targeting technology from Visible World to launch Dynamic Video–a new feature for DoubleClick Rich Media ads, which combines interactive design, ad-serving and reporting capabilities with the power of dynamically generated, flexible, customized video messages.
NielsenConnect, ESPN Deal Paves Way For Holistic Media Buys - NielsenConnect’s new deal with ESPN to measure media consumption across all of the sports giant’s properties moves the industry a step closer to truly holistic media buys.
Widget Marketing: Sure Hype We Get It Right - Here’s a nugget that came from an Instapoll of the audience during the ANA Masters of Marketing Conference over the weekend: What trend is the most overhyped from the perspective of a major advertiser? 1. Widgets (31%) 2. Mobile platforms (30%) 3. Social Networking (22%) 4. Paid Search (11%) 5. Video (6%).
MySpace, iPhone Open To Developers - When it opened its platform to third-party developers in May, Facebook started a Web-wide trend. Today, both Apple and News Corp announced they would open their software development kits to outsiders: Apple for its iPhone handset and News Corp. for its Facebook competitor, MySpace. The latter’s move was expected, but Apple was a surprise because the iPod maker is a notoriously closed-door company.
Group Agrees To Copyright Guidelines - A group of major traditional and Web media companies today entered into a pact to fight rampant copyright violation on the Internet. The consortium, which includes Microsoft, NBC Universal, News Corp., Viacom, Walt Disney Co. and the video sharing company Dailymotion, agreed to a set of guidelines protecting copyright holders.
Google Unveils Health Plans - Google on Wednesday unveiled plans for its long-awaited health initiative, which is now set to appear in early 2008, said Marissa Mayer, the company’s head of search. Mayer said Google hopes to enhance the way medical records are stored and organized; she pointed out that its search engine is already the starting point for the majority of health-related searches on the Web.
What’s On The Internet Tonight? - Americans have not abandoned their televisions, but some are moving their viewing to a different screen. About 16% of US Internet households watch TV broadcasts online, according to The Conference Board and TNS. Respondents said that TV on the Internet had replaced news programs as their most widely viewed online content. “Although online TV viewing is still not a widespread phenomenon, the proportion of users has increased since 2006 and is likely to increase over time, given consumers’ love for entertainment,” said Lynn Franco, director of consumer research at The Conference Board, in a statement.
Whither The PPC, Again? - Rich Ord recaps blogger Steve Rubel’s recent post on 5 reasons why PPC advertising is in trouble — and asks WebProNews readers if they agree (or disagree, of course). Rubel argues that Google’s AdSense has made text ads so ubiquitous that users are becoming blind to them — essentially driving CTRs for sponsored links way down. (Sounds oddly familiar to what happened when the Web became full of banner ads, right?). Together with decreasing or flat conversions (not just CTRs) and the influx of video, some would say that this signals the death knell for paid search advertising.
