Articles of the Day
Yahoo CMO Cammie Dunaway Latest Out The Door - Nintendo, Disney, or even Apple were the speculated destinations of Yahoo CMO Cammie Dunaway who announced her last day at the Internet company will be Nov. 2.
Nielsen//NetRatings Numbers Show Softness In Impressions - Online ad impressions dropped by an average of 16% from August to September, according to data from Nielsen//NetRatings–with downward spending trends showing up in all but two of 13 verticals.
News Corp. Forecasts $1B In Internet Revenues - News Corp. Chairman Rupert Murdoch says Internet revenues for the fiscal year should reach $1 billion.
B.T. Plays Big Role In Online Technology Purchases: Jupiter - Two-thirds of consumer electronics and computing products shoppers buy online at least once a month, and online ads play a role in the purchases, according to a new study from JupiterResearch for behavioral targeting firm Revenue Science.
Pepsi Brands Online Minisode Network Of Vintage TV Shows - Pepsi, which is rebranding its packaging to sport a retro look, next month will tout the change on the Minisode Network, an online series of condensed vintage TV shows.
Virtual Worlds, Real Ad Dollars - Ad spending is likely to increase substantially as more kids and teens spend time in virtual worlds and as more marketers create campaigns for those environments. Parks Associates estimated in June 2007 that $15 million was spent advertising in virtual worlds in the United States in 2006 and projected that it would rise tenfold to $150 million in 2012. The figures did not include marketer-branded virtual worlds. They also did not include other revenue sources, such as micro-transactions or subscription fees.
The Great Traffic Debate - It is a great irony of the so-called “most measurable advertising medium” that the discrepancy between those who count Web traffic is so vast. Publishers count the number of visitors to their sites, while advertisers and ad-serving firms collect data on those sites they do business with. All rely on third-party measurers like Nielsen/NetRatings and comScore Media Metrix when it comes to doing business.
EU Extends GoogleClick - Google, possibly on the verge of failing to receive approval for its $3.1 billion DoubleClick acquisition, made concessions to the European Union to extend its review of the merger for a possible violation of antitrust law. Antitrust regulators agreed to extend their review–and possibly clear the merger–on the basis of the steps taken by Google.
Ex-Googlers Explain Why They Left - The defection of talent can be a major problem for big companies, particularly tech companies, as innovative entrepreneurials often feel stifled by the large corporate environment. The same problem has plagued Microsoft and Yahoo, but it’s now plaguing Google–once the destination for top industry talent, too. At last week’s Web 2.0 conference in San Francisco, former employees of the search giant opened up about why they left the company.
