Articles of the Day
Yahoo Considering Combo With AOL? - As Yahoo (NSDQ: YHOO) ponders various strategies for rejecting Microsoft (NSDQ: MSFT), Times Online reports that one possible option is a merger with AOL (NYSE: TWX). It’s not clear though if the company is serious about pursuing this, or if it’s just one of many ideas jotted down on the white board in the Yahoo boardroom. Note that Time Warner has officially stated its intention to jettison the remaining AOL access business, so any deal would only involve the online assets.
Writers’ Strike Drives Online Video Traffic, YouTube Trounces Video Competition In December - As the writers’ strike continued to keep good television off the air, U.S. Web users ramped up their online video viewing in December to more than 10 billion videos, according to a survey from comScore. Google’s YouTube absolutely trounced the competition for video views, as more than half (79 million) of the 141 million viewers visited the Google video site, which accounted for more than 97 percent of videos viewed across the search engine’s properties.
Microsoft, Yahoo And The Cloud Wars - The Economist claims that the proposed marriage of Microsoft and Yahoo is more about helping Microsoft expand its “cloud” computing capabilities than it is about combining content and powerful search and display advertising services.
Google May Get EU Approval on DoubleClick - Google Inc. hasn’t received formal objections from European Union regulators about its proposed $3.1 billion purchase of DoubleClick Inc., three people familiar with the case said, indicating the EU is close to approving the deal.
Tech Network NetShelter Rebrands With Expanded Offerings - Quietly cultivating its niche in the ad network arena for the last several years has been technology content network NetShelter Inc., which has grown from a dozen to 150 tech sites in the last two years.
TheStreet.com Goes After Younger, Broader Audience With MainStreet.com - TheStreet.com today unveils MainStreet.com, a Web site that connects celebrity news and current events to a range of personal finance and money-oriented topics.
Fast Company Mixes User, Mag Content At Site - FastCompany.com is unveiling a new publishing site that will make extensive use of user-generated content, blending reader contributions with its own journalism, via its site. The new online feature will bring together its professional content with thoughts, observations, and reporting by about 95,000 business professionals, members of a social network hosted on the site.
Nokia Unveils Global Mobile Ad Network - Nokia announced the launch of a global Nokia Media Network, a premium advertising network affiliated with more than 70 leading publisher and operators including AccuWeather, Discovery, Hearst, Reuters, and Sprint.
Reuters To Sell Guardian’s Online Inventory In U.S. - Guardian, which has a big chunk of its website traffic coming from U.S. but has always had a hard time building out a sales infrastructure here and monitizing it, has done the inevitable: outsourced it. Reuters (NSDQ: RTRSY), its UK brethren, will now sell all online advertising that targets the UK newspaper’s US audience.
