comScore: College Crowd Propels MySpace Past Yahoo – College students held the key to MySpace’s Internet ratings triumph over Yahoo for the first time last month, according to comScore Media Metrix. That prized demographic accounted for 12% of the page views on Fox Interactive Media sites (including MySpace), while only 6% of Yahoo’s page views come from the college crowd, according to new research released Monday by comScore.
Polar Rose Aims To Improve Image Search – Startup Polar Rose hopes to become to image search what Google and Yahoo are to text search. Polar Rose, a tech firm based in Sweden, Tuesday unveiled a new image search tool that it plans officially to launch early next year. The company said that its image search technology is different from others since it relies on 3D mapping techniques to recognize facial patterns.
Online Job Ad Revenues Surpass Print – Employers spent more on online recruitment advertising than newspaper job ads–$5.9 billion to $5.4 billion–for the first time in 2006, according to a new study released Tuesday. The online shift will continue over the next five years as Internet job listings hit $10 billion in 2011–or 13.7% of overall recruitment dollars compared to 6.5% for newspaper ads, according to market research firm Borrell Associates Inc.
Study: Most Watch Web Video, But Avoid The Ads – Most Web users, 56%, recall ads embedded in video content, according to a study released Tuesday by Burst Media. But that doesn’t mean users like the ads; more than three-quarters of those surveyed (78%) said such ads were intrusive.
Nielsen//NetRatings: Google Searches Up 31% – Web users conducted approximately 3.1 billion searches on Google last month–marking a 31% increase from last year, according to new data by Nielsen//NetRatings. Google’s total market share of searches now stands at 49.5%, according to the media measurement company.
Blinkx To Carry Dow Jones Video – Dow Jones is expected today to announce a partnership with video search engine blinkx to make all of its video content–business and financial news from The Wall Street Journal, MarketWatch and Barron’s–available and fully searchable for free on www.blinkx.com. Blinkx is able to retrieve video and audio search results using voice and picture-recognition technology in addition to tags.
eBay Failing To Move Beyond Auctions – It’s the same ho-hum story for the folks at eBay. The online auctioneer is struggling to move beyond its core business. Its eBay Express Web site has been “a tough sell,” says newspaper. One eBay clothier reports being excited about the new site, which lists products for sale at fixed-prices, but last month, she didn’t sell a single item on eBay Express. It “doesn’t seem to be any help,” she said. She’s not alone, either.
